nown for her fresh take on creating coastal modern inspired interiors, Ally Whalen has exploded nationally and internationally in the world of interior design.

Her work has been featured in prestigious magazine publications such as Southern Cottage, Better Homes and Gardens, Cottage Style Magazine, Kitchen and Bath Makeover, Refresh Magazine, This Old House Magazine, Cottages and Bungalows, as well as several local magazines.

Ally was recently recognized as one of Fixr's Top 200 Influencers in the Interior Design Industry 2021.  In addition, she is a top 10 finalist in the Rowe Furniture, My Rowe Design Challenge and will be featured in the Rowe/Robin Bruce showroom at Hight Point Market in June. Ally Whalen has been recognized as one of the top interior designers by HOUZZ and is a 16x Best of Houzz Award Winner in both Design and Customer Satisfaction! 

Principal & Lead Designer

Ally Whalen


Ally has a passion for creating spaces that are not only beautiful, but also livable. Born and raised in the beautiful state of Vermont, Ally appreciates the simple things in life. Her passion for design began in the fashion world, which eventually brought her to North Carolina where she earned a degree in Apparel and Textile Design. While her career started in the apparel industry, she ultimately stepped outside into the world of sales and marketing for many years, but eventually came back to her passion and creative side.  Since the inception of her business, it has taken her to places she never anticipated. From national and local magazine photo shoots to working with top-notch photographers, and establishing her Simplicity Furniture Line, Ally continues to build her business and take it to the next level.

When Ally isn’t out creating beautiful spaces, you can find her getting rejuvenated in the yoga studio or spending family time with her amazing husband, and their three beautiful children, Avery, Piper and Bauer.